Press Releases
Vacumet has teamed up with Graphic Packaging International for an exciting and innovative product launch for Kimberly-Clark Corporation – KLEENEX Cool Touch Tissues. KLEENEX Cool Touch tissue is the only tissue that actively releases a cool sensation to soothe a sore nose on contact. The new facial tissues are available in stores now.
Graphic Packaging International and Kimberly-Clark evaluated laminated HoloPRISM® paperboard for the requirements of printing, converting and filling for KLEENEX ® tissues. Together, Graphic Packaging International and Vacumet worked hand in hand to provide Kimberly Clark with a unique holographic brushed aluminum pattern that is tinted with a hint of a blue hue that conveys the benefit that is in these tissues.
“Vacumet was able to provide Kimberly- Clark a product that is strikingly attractive,” said Joe Formosa, Business Development Manager, Vacumet.
Vacumet’s HoloPRISM® holographic paper ran smoothly throughout the entire converting process from start to finish. Michael Dillon, National Sales Manager, Graphic Packaging reports “HoloPRISM® was well known to our laminating facility in Tuscaloosa, AL. From start to finish, this material was a good fit for our processes.”
“ Kimberly- Clark wanted a package that would fit well with consumers’ home décor while being visually striking at shelf; this package fit the bill perfectly, said Steve Pinney, Technical Sales, Graphic Packaging. KLEENEX Cool Touch™ tissues were introduced into the marketplace in early September 2011 and are getting a great reception. Through May 2012 (or until samples are depleted) consumers can get a free sample through the ‘Softness Worth Sharing’ program. Visit www.kleenex.com and follow the simple directions to send a free share package.
For more information
Graphic Packaging: www.graphicpkg.com
Kleenex: www.kleenex.com
