Holograms have proven to increase market share and sales in a wide range of applications:

Rolling Stone magazine reports that their 3 monthly Anniversary celebration issues, using customized holographic paper and designs, sold 30% more copies than standard white paper editions.

Miller Breweries' use of a holographic label led to their most successful Halloween promotion ever! They reported a 180% sales increase vs. the previous year’s Halloween volume. Miller Breweries have used holographic labels for multiple promotions including celebrations of the new millennium (2000 New Year), the holidays and the Super Bowl.

Marvel Comics reported a 100% sales increase from their first holographic cover.

Wardley’s fish food (Hartz Mountain Company) experienced dramatic sales increases with their initial 10 holographic labels, prompting them to expand their use to 30 varieties of pet foods.

TV Guide’s biggest selling newsstand issue featured holographic collectible covers.

Caykur Tea (Turkish company) recovered over $70,000,000 in lost market share through the use of a holographic seal. Sales were being lost to “look alike” packaging and a holographic seal set Caykur Tea above their competition.

Sales of Carlsberg Beer exceeded forecast by 165% following the introduction of new labels that incorporated a holographic “cracked ice” pattern.

Campbell’s Soup Company repeated a collectible series of cartoon stars three times featuring holographic scenes from movies and television. Characters were chosen to lure children into the decision making process.

The success of the best selling issue in the history of National Geographic magazine was attributed to its holographic cover.

Denny’s restaurants reported their most successful promotion ever offering holographic baseball cards to their customers. As a result, this promotion has been repeated several times!

Sales of Kellogg’s Ghostbusters cereals tripled when holograms were used on package.

Mr. Freeze, a frozen ice product marketed by Leaf Ltd., in Ireland reported sales of its product tripled purely as a result of using an on-pack hologram sticker promotion!

Leaf Ltd., an international confectionery company, decided to use holography as in-pack premiums for its bubble gum. As a result, their market share doubled! Major brands such as IceBreakers, BubbleYum and Maxair have since used holographic packaging for years.

Cadbury used a holographic wrapper to promote its Crunchy Chocolate Bars in South Africa. An immediate 30% increase in sales resulted.

Honolulu Magazine doubled its sales with a hologram on its cover!

Microsoft measured a 5–10x return on its anti-counterfeiting programs - which was mentioned at the Product Counterfeiting Protection conference May 2007.