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Hasbro and Vacumet
 It takes more than a little magic to get an eight-year-old to sit still. It takes the combined efforts of Disney, Hasbro and HoloPRISM® technology. Hasbro Games set the bar high for MONOPOLY: The Disney Edition. They needed a game board design to help keep the attention of young players and a box design to beckon shoppers of all ages to come closer.
Seneca Printing & Label, Inc. played to win by using Vacumet Corp.'s HoloPRISM® holographic paper. The resulting shiny HoloPRISM® game board fills young eyes with stars in more ways than one with Steamboat Willie, Toy Story, The Lion King, 101 Dalmatians and many other classic Disney characters.
In addition, Aladdin's Flying Carpet, Captain Hook's Pirate Ship, The Pumpkin
Coach and Cruella De Vil's car replace the traditional Reading, B&O, Short Line
and Pennsylvania Railroads.
Using their Heidelberg Speedmaster, Seneca Printing & Label, Inc. put HoloPRISM® through a first pass of opaque white followed by the four-color process, finishing with a gloss coat over the finished product. The results? A board game that awes young players with sparkling magic. And a box with holographic effects that pop off the store shelf like a Dalmatian running from Cruella.
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