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HoloPRISM® label paper used to support Miller Holiday promotion
 What's better than the refreshing, cold taste of a Miller Lite? A Miller Lite with the icy, fresh look of Vacumet's HoloPRISM® label on the bottle, of course! Multi-Color and Vacumet collaborated to supply the stock crystal ice flake HoloPRISM® paper for Miller's Holiday promotion of their Lite beer brand.
The diffractive, wintry wet-strength label not only reminds beer drinkers of the cold, crisp taste of Miller Lite, but it serves as a great
reminder when it comes time to purchase beer over the holidays.
This unique label effectively enhances the brand of Miller Lite as a cold, refreshing beverage. It also reinforces the brand as a great
holiday beverage, making it more attractive to consumers who already know the Miller Lite brand and are making their holiday beverage
purchasing decisions.
The label was printed on a Gravure Bobst press with conventional gravure inks by Multi-Color in Norway, MI.
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